This guidance aims to provide practitioners with simple, easy-to-follow and evidence-based resources to plan, design, implement and evaluate market-based sanitation interventions. It provides examples from different contexts, offering tips and advice based on current evidence and experience. This guidance is designed to complement other guidance to ensure sanitation programmes are comprehensive and context specific.
Much of the guidance draws from the global evidence base on rural sanitation though some aspects may be applicable in small towns or peri-urban environments. This guidance focuses on designing a coherent set of MBS strategies to directly engage with businesses and their household customers to build sanitation markets within sanitation programmes, primarily but not exclusively in rural areas, with the aim of achieving sustained household and community-wide sanitation outcomes.